13 Steps to Create an Effective SEO Strategy in 2025

Slow websites can frustrate users, increase bounce rates and signal to search engines that your site is not a high-quality resource. This Google tool evaluates your site’s page speed and provides suggestions on how to improve it. On page SEO is the act of improving the technical and content elements of your web pages. This helps search engines access and understand the information your site provides. Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process.

You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more. That said, it’s an on-page SEO basic practice to include your target keyword in your URLs. Get a complete list of SEO best practices to boost your website’s ranking in the organic search results. Rich snippets are enhanced search results that provide additional information beyond the typical meta description.

Research and Select Your Keywords

This involves optimizing the readability of the text (i.e. how easy is it for both users and search engines to understand the content?) by using short, simple sentences. Content optimization also relates to keeping your content up to date, especially if you are writing about topics that are time-sensitive. In addition to this, you also need to make sure your site loads quickly for both mobile and desktop visitors. Each new page is fully optimized using an on-page SEO checklist. You’re left with new pages with high-quality content that engage your target audience while boosting your rankings on search engine results pages. Your web page should be filled with engaging, user-friendly, valuable content.

📝 15. Analyze Page Experience Report

• You can add code snippets to your HTML to ensure that Google indexes your images properly for any keywords mentioned.
• Alt-text helps improve your website’s accessibility and can help visually impaired people benefit more from reading your content.
• Think of it as borrowing someone else’s credibility to make your own content more credible.
• Other good practices include adding punctuation, numbers, and emotionally charged words to your titles to catch the audience’s attention.
• Page speed can be impacted by many factors, such as redirects, image quality, CSS and JavaScript files, etc.

But remember, although you want your website to rank on Google search, your user’s needs will always come BHS Links first. For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action. This will lead to a fantastic user experience that’ll give customers the confidence to make a purchase from your store. To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground.

Technical stuff

But in my experience, it does help—especially for content that can go out of date really quickly. Adding the year to your title and description won’t make or break your CTR. And users will typically click on another result that looks less spammy. You can double check if you have your schema set up correctly for rich results using the Schema Markup Validator. But using certain types of schema markup can lead to you getting rich snippets.

They will influence users and increase your clickthrough rate (CTR). You’ll attract more people that are interested in your business by optimizing your tags. There are many factors that search engines take into consideration when ranking your site. In fact, 83% of Internet users expect a website to load in three seconds or less! That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services.

The structure of the website shouldn’t be too deep so that the search engines can crawl all the important content easily and people can find the desired content quickly. As search algorithms evolve, the need to create high-quality, relevant content and optimize technical elements persists. Better meta descriptions give searchers a better understanding of your page, leading to more click-throughs. However, when combined with other on-page elements (like the ones discussed here), title tags can help you provide context and demonstrate your site’s relevancy. HyperText Markup Language or HTML is the standard markup language used to structure your webpage and content. It tells the user’s browser where to display what on the page and it also tells search engines what your page is about.

On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. Want to make sure your website gets a once-over from search engines? Once you go live, send Google and Bing an invitation to come scan your site by submitting your URL directly to them. In a click, you can get your ranking underway by telling them to read and index your site. It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings.

Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs. Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you.