SEO vs SEM: What’s the difference?

But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. Since SEO can benefit every funnel stage, from awareness to purchase, businesses need to create a smart SEO optimization strategy. A smart strategy, for example, focuses on bringing qualified traffic to drive sales to make SEO worth the investment. Search engine optimization works by optimizing the above buckets to meet search engine best practices. The comparisons between librarians and search engines don’t stop there, though.

What is Technical SEO?

Looking at their top pages, we can see that they rank for really high ToF (top of funnel) keywords around horoscopes, answers to interpersonal questions, and celebrities. This link then goes to a landing page that shows you how to start creating this workflow with Zapier. It’s a genius strategy that helped Zapier get its initial start. Next up is a popular one that most people in marketing know about — Zapier.

Lesson 13: Talk to Your Website Users

• It ensures that your company shows up when potential customers search for services or products “near me” or in a specific city, town, or neighborhood.
• Through a number of tactics and tools, you can organize your website in a way that search engines understand and choose to show to their users.
• The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages.
• It also uses Core Web Vitals, a set of metrics that measure loading, interactivity, and visual stability.
• And they also follow a similar play to The Cut in that they don’t just focus on SEO.

This ensures that users searching for your product, service, or topic will click on your site rather than competitors. Search engine optimization (SEO) is a key part of any successful online marketing strategy. Learn more about what SEO is, how to learn it, and the role it plays in increasing your website’s visibility. Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on. By aligning headings with your content’s structure and incorporating relevant keywords, you enhance the likelihood of ranking higher in search results.

The design might be the most underrated part of content marketing. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization. The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site.

In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the BHS Links random web surfer. Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru – at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries. Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching.