18 Best SEO Analytics Tools in 2025
Give heed to some other great online SEO tools that can help you achieve your goals in search engine optimization. The tool boasts a user-friendly admin panel with an intuitive interface and handy recommendations on your website performance, which will dramatically simplify your daily SEO workflows. We have thoroughly researched the market and investigated each tool in detail. We compared pricing, usability, data quality, and analyzed our students’ reviews to arrange the top tools in the list properly.
- Monthly paid plans start at $9, and a lifetime plan starts at $99.
- Regularly analyzing SEO data lets you understand your SEO strategy’s inner workings, including site elements that are driving results and audience behavior.
- If ranking in search engines like Bing and Yandex are important to you, note that they have their own “search console” too.
- Exploding Topics is a trend discovery and market research tool.
Redirect Checker
While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs. This is super useful for quickly understanding the structured data setup of a competitor without running BHS Links it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. Google Search Console (GSC) is a free alternative to SEO Gets. It lets you track keyword performance, impressions, clicks, and average positions over time.
On Page SEO Checker
If your page isn’t mobile-friendly, it will give you specific areas to address. The interface has an almost “Cards Against Humanity” rebel vibe to it. Regardless, if you want to generate a massive list of questions from any keyword set, this is your go-to tool. Specific tools to make sure your site is crawlable and optimized. When choosing a tool, consider the exact features you need (and the cost) before making a final decision.
That said, it is still a powerful tool that allows website owners to check their websites thoroughly. It helps you find issues, such as broken links, duplicate content, and more. This helps them improve the quality of their website(s), ultimately boosting their search engine rankings. Ideal for small businesses, this plan includes unlimited projects, keyword tracking, and site audits.
As both tools are free, it’s worth trying both to see which one suits your needs best. But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos. I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.
You can use Google search operators to find guest post opportunities, internal linking opportunities, link prospects, and more. For example, if you’re doing broken link building, it is helpful to see what was originally on the dead page so that you can replicate it. It’s a great tool for SEOs working in-house or in an agency that need to create reports for clients, managers, and bosses.
I personally use Yoast on most of my WordPress sites, and they are obviously highly recommended. The “new” kid on the WordPress SEO plugin block, RankMath is quickly earning a cult following among certain SEO pros. It’s fully functional and comes with some cool features like built-in redirection, which means needing to install fewer plugins or pay for upgrades. Google makes the Disavow Tool hard to find because most site owners usually don’t need to use it.