On-Page SEO: What It Is and How to Do It
But, if you don’t have technical SEO dealt with, it can negatively impact all the other on-page SEO tactics you’re implementing. Gaining market share in the real estate space can also be difficult, making on-page SEO important to reaching your goals. Using in-depth keyword research, we can create content strategies in the real estate space that help you stand out and become a thought leader in your market. This includes elements that affect the optimization and proper operation of the website, such as site speed, mobile-friendliness, crawlability, and more.
Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another. Since older pages typically have higher page authority, linking new pages to older content helps search engines find and rank them.
This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements. Each web page is made up of different parts—headers, footers, sidebars, and more. Search engines have long worked to determine the most important part of a given page.
Content Optimisation Implementation Guide
Which showed me all of that site’s broken external links at the time. For example, this post was targeting the keyword “how to get more traffic”. For example, when I published this post, I added a table of contents with “jump links” to each tip. Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025. Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search.
A Quick Way to Do On-Page SEO
Context.” The goal of the page title is to lay out the purpose of the page without being redundant. You should also keep the additional recommendations we made above related to titles. You can do this in column K of the template — and SEO Anomaly double-check each title length in column L.
- The goal is to improve its visibility and keyword ranking on search engine results pages.
- Begin with an in-depth analysis of your site to identify areas needing improvement.
- A good site structure helps Google (and users) understand your site and navigate your content.
- Your call-to-action should be near the top, and shouldn’t compete with external links.
The importance of internal linking is well established, but there can be confusion over how this looks in practice. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page is not required. The hierarchy of header tags goes from H1 to H6 in descending order of importance. A similar tactic for local businesses was to create multiple pages of content for each city or region from which they wanted clients.
Optimize your page title.
Focus on quality and helping your users navigate your site, and you likely won’t have to worry about too many links. Opt instead for links that are directly accessible on the page. Get an overview of all of your website pages that search engines have indexed. For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this.
It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page. Meta descriptions hold valuable real estate in search results and can help drive clicks and traffic. If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order. Fresh content is essential for staying relevant in search results. Search engines favor updated pages, especially for topics that change frequently.